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Case Study Tag: Branding

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Pepsi
Summer Spice

Background Story In my city, there’s an old restaurant that has built a reputation for serving spiced cola—a unique, flavorful twist on a classic soda. On a recent visit, I ordered the drink and found myself wondering: What if Pepsi officially…

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IK AAS Counselling – Brand Guidelines

Ik Aas, which means A Hope in Punjabi, was created to support the mental well-being of the South Asian community in the United States. For many in this community, talking about mental health can feel difficult — sometimes even impossible. Stigma,…

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